Blame Life was a personal venture which gave birth to my passion for graphic design. From humble beginnings selling t-shirts from my bedroom, the brand began to grow and within the first month of trading, we began shipping Blame Life products across the globe. To keep up with the growth, a professional rebrand was needed to establish our place in the already busy market.

Our ethos was to sell clean, alternative, urban streetwear worn for the everyday as well as in the spotlight.

Blame Life has been worn by bands including Neck Deep, When Giants Fall and by Breathe In The Silence during their journey to winning Red Bull's 'Live At Download' competition. Blame Life also featured in multiple issues of Highlight Magazine.