aParently is an early stage startup currently in Beta that connects and organizes the disparate groups that parents deal with on a daily basis. They needed a presentation for potential investors that helped establish their brand and convey professionalism. I built out custom illustrations and icons that they could use for their future marketing and branding materials, as well as illustrate key concepts in their presentation. I bolstered these using the Smashicons (http://smashicons.com/) icon pack so they had access to an ever-evolving set of icons that stay consistent with their brand voice.