Over the time, we produced over 600 images for Stella Artois’ social media.
After a while, it's hard not to be repetitive, specially when you depend on the same assets and alcohol-advertising law is strict.
So we made of this an almost daily excersise to design the most desirable, cold, sweaty, golden beer image we could in diverse settings and angles, from the bubbles in the beer to the whole bar experience. All images here are heavily retouched, most of them composed from many different photos to match an specific post or tweet. We called this images #beerporn
Process
