For our final in Graphic Design II we were tasking with choosing one of 4 startups and redesigning their logo. I chose to do Threadstax an innovative clothing storage solution (www.threadstax.com) who had just finished a successful round of kickstarter funding. Right off the bat ideas were swirling around in my head to create a rounded, friendly, and approachable design that not only shows that their product is fresh and innovative but also gives a feeling of space (or lack there of in this case) which is what Threadstax is all about.
The final new Threadstax Logo design shown at alternating sizes to show that it's scaleable.
A knockout version of the final logo design.
The process book for the new logo design.