Create a breakthrough seasonal campaign drive consideration for Sears as a shopping destination for the Back To School season. The Back To School campaign will drive traffic, frequency, basket size and sales in store and on-line and increase brand engagement in digital space.
Style is walking with conviction and intent. We don’t need to tell you that we’re just as good as the other guys. We’ll show you. Fashion sets a high bar, but we're stepping up. Step up with us. Brand names? Who cares? Labels? Forget ’em. We’re not flashy or attention-seeking, because we don’t have to be. We don’t need a logo to make us feel confident. We know that style is about having confidence and enough swag to rock logo-less tees and unbranded footwear. Style is walking with conviction and intent. Style is about blowing up the spot, not just strolling in. You can do just that with Sears. Seriously.
Agency: Havas Worldwide Chicago
Agency: Havas Worldwide Chicago
Identity_Logo
Video_Sizzle Reel
Digital_Online
Campaign_Photography
