**2016 Student Silver Addy Award Winner from the American Advertising Federation - Jacksonville Chapter**
Objective: To create an advertising campaign that targets health conscious people who are interested in maintaining proper oral hygiene. Crest aims to maintain their number one spot in US oral hygiene sales.
Created as student work at the Universtiy of North Florida
Crest Brand
Magazine Print Advertisement Component
Crest Brand
Advertising Campaign Component - Crest would team up with dentist offices around a targeted area and display a poster equivalent of the print ad in each operating room to introduce the client to the campaign.
Crest Brand
Advertising Campaign Component - Crest would team up with dentist offices around a targeted area and provide a bag full of take-home samples to the client upon the completion of their appointment.
