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    Harley-Davidson fans choose the next UFC event location & fightcard
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Harley-Davidson
Role: Creative Director / Designer
 
 
 
Harley-Davidson fans choose the next UFC event location & fightcard
 
 
 
Harley-Davidson wanted to tap into the UFC audience, so they offered to give away a free Custom Lowrider. We devised a three stage marketing campaign that allowed users to vote on where the next UFC event would take place and what match-ups would be televised. The contest received hundreds of thousands of entries and garnered an incredible amount of press for Harley-Dividson.