Typographic Choices: Type styling was selected to accentuate an optimistic, friendly and welcoming aesthetic while supporting the experience and history the organization carries with it. A mix of hand-drawn lettering, timeless font sets and a custom display set was used throughout all print and digital pieces.
Colors and Components: Knowing the ultimate goal for CWHC was to unveil the new brand and look during the final gala of the year, design accents and aesthetic selections were chosen in support of festivity and fun. A folded and photographed paper motif became the backdrop for a majority of the pieces and offered a unique sense of timeless class relating to the gala.
Event photography by iShootRockStars (Kyle LaMere).