ZEN 珍真

Zen Zitan (Rosewood) Guan is a high-end Chinese style household product brand incorporating exhibition, education and product sales with the purpose of protecting the historical legacy, carrying forward the traditional Chinese culture and showcasing the artistic charm of rosewood in an all-around way at a high level. Rosewood, which won’t grow mature until after one hundred years, is highly valued by people because of its rarity and scarcity because of its gold-like timber. 1983ASIA holds that everything under the sun has its spirit, so the tree becomes surprising art works after going through numerous processes of elaborate carving. Its second life thus obtained enters your life, witnessing your coloful life in silence like an old friend, a confidant or the company of family members.....In line with these ideas, 1983ASIA has absorbed the “five-colored auspicious cloud” and “Ru Yi” (as one wishes) representing people’s warm blessings and aspiration in the common elements of traditional Chinese household articles; and “things as good as water” representing traditional Chinese philosophy and “Qi” existing in everything which Chinese people revere in their hearts. We have gathered these sources of inspiration and made new analysis and study on them before designing in an attempt to create a rare but new meaning, giving these art works new soul and life. Considering the future development of the brand and different types of products and art works, we differentiate brand images in terms of material and color, and maybe this is all that a designer can do to maximize the value of a brand. "Zen" means rare, genuine and good thing. This is also designer’s self-pursuit!

珍真紫檀馆是以保护历史遗产,弘扬中华民族传统文化, 全方位高水平地展示紫檀艺术魅力的集展览,教育与产品销售于一体的高端中式家居品牌。紫檀，百年成材,木比金玉由于数量稀少,见者不多,遂为世人所珍重。1983ASIA认为万物皆有灵，树木经过千雕万琢转身成为惊叹世人的艺术品, 第二次生命就此产生它来到你的生活中,默默见证了你精彩的人生像一位故友,像一位知己,亦像家人般陪伴...本着这些看法，1983ASIA汲取中国传统家居常用元素中，代表人们美好祝福与向往的“五彩祥云” “如意”；代表中国人传统哲学的“善水”和中国人骨子里对万物敬畏的“气” 。我们把这些灵感来源重新汇集，分析，研究并设计描绘，试图营造一种珍重而又不失新意的意味，让这些艺术品得以重新赋予新的灵魂与生命。考虑到品牌的未来发展和产品与艺术品的不同类型，我们又在材质和颜色上为品牌分层了不同形象，这样或许是作为设计师能够为品牌带来的最大价值。“珍真” －珍稀之意，真善之物。亦是设计师自我的追求！

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DESIGN：SUSU & YAO 苏素 & 杨松耀

YEAR：2014

COUNTRY：CHINA, TANG SHAN 中国, 唐山