What follows is a 'typical' story of design, the ever moving goal posts that are part and parcel of the job, as well as the curve ball that the coffee brand I was creating suddenly changed into a Pizza & Grill Restaurant in Prestatyn! Yeah, really.

At this point the coffee brand dissolved. But out of the ashes (or coffee grounds) a Restaurant and Bar was born! Luckily for us the brand did not utilise a Coffee bean anywhere in the logo, and also the restaurant was the only place in the 'Nova Centre' in Prestatyn that sold Italian style Pizzas. Bonus! The majority of their meals were from the grill, so this was the leading launch imagery. What follows is a few branded elements to give the Giusto brand a friendly (if not cheeky) personality.