O'KEY grocery retailer 2015 integrated campaign
"Low prices and that's it!"
 
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Кампания для сети гипермаркетов О'КЕЙ в 2015
"Низкие цены и всё тут!"
TV
VO: This is the O'KEY store. And these are our prices.
...Just as expected. In O'KEY stores, it is not that easy for prices to fly up.
 
O'KEY. Small prices and that's it.
 
 
VO: This is the O'KEY store. And these are our prices.
...Some prices believe that on the eve of New Year the miracle will happed and they will finally become bigger.
The miracle won't happen: in O'KEY store the prices become only smaller.

O'KEY. Small prices and that's it.
 
 
VO: This is the O'KEY store. And these are our prices.
...In the evenings our prices love to tell each other scary stories about the Huge Prices.
Don't be afraid: in O'KEY stores there are no such prices.

O'KEY. Small prices and that's it.
 
OOH templates
Catalogue covers & inner spreads
In-store banners
Merchandise & promo gifts
CREDITS

Natalia Ponomareva, Polina Bogdanova - art-directors
Oksana Grivina - artist, characters' illustrator
George Yakushkin - senior copywriter
Ilya Zorin - slogan
Irina Lobanovskaya - strategist
Natasha Skliarova - tv-producer
Alena Ryzhova - creative producer
me - head of creative 
 
TV production:
BallPark (Moscow) - production house
Ismail Acar (LA, Hamburg) - director
Olga Yankevich - production producer
Slava Selikhov - post-rpoduction manager
Nikolay Ivanov - editor
Optix (Hamburg, Berlin) - CG post-production house
Katya Vlasova - CG post-production producer
Lukas Przybylski - CG supervisor
O'KEY 2015 Campaign
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