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    Every year, the NSCA (National Strength and Conditioning Association) hosts a conference for their members who are strength training professional… Read More
    Every year, the NSCA (National Strength and Conditioning Association) hosts a conference for their members who are strength training professionals. The conference is given a new branding and a new theme each year that is then applied to the print collateral, website graphics, social media promotions and on-site event signage. This concept contains an alternative design that provides some variation with the weightlifter available both in a wireframe and a solid fill. //DELIVERABLES Branding 2 Direct Mail Pieces (Tri-fold postcard and saddle stitch booklet) NSCA Website Graphics Social Media Promotional Graphics On-Site Signage PowerPoint Template Attendee Tee Shirt //ROLE Art Direction Design and Layout Illustration Pre-Press Production and Print Buying Project Management Read Less
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I created two identity options for the 2016 NSCA Coaches Conference. The first used a wireframe style illustration of the man doing a deadlift with solid gradient brackets around the conference title. The alternative was a solid, gradient style weightlifter with wireframe brackets. The event branding needs to be applied to printed collateral, website graphics, social media promotions and on-site signage, so there was a need to create a slight variety in the branding.
The first direct mail piece was an oversized, tri-fold postcard with a custom die-cut of the weightlifter used to seal the postcard. 
The second direct mailer promoting the conference was a 12-page saddle stitched booklet with more extensive details about the conference.