Rebranding a 2004 web-based occupancy management platform.
The original platform, called 4-1-Where, was named after the now-almost-extinct “411” service.
The platform and service was evolving beyond its current brand, which featured 1950’s themed icons, colors, and lingo
The updated name, Wisp, stands for Workplace Information Solutions Platform.
The logo conveys strength, simplicity, and gives reference to moving forward. Also has reference to occupancy through the “i” abstractly representing a building.
While able to stand on its own, the updated identity closely relates to the parent brand, Gensler.
The logo conveys strength, simplicity, and gives reference to moving forward. Also has reference to occupancy through the “i” abstractly representing a building.
While able to stand on its own, the updated identity closely relates to the parent brand, Gensler.
Wisp, Gensler's Workplace Information Solutions Platform, is a platform that provides access to the information real estate and facilities teams need to effectively manage an organization's occupancy and space. Wisp is combined with ongoing service and support.
The following collateral was created to support the initial rollout of the new brand:
Wisp Application Visual Design
Updating the application branding without redesigning the UX of the software.
