We recently created a new brand campaign for Clorets Mondelez for the Middle East and Africa. It's a coming of age story about a guy who wants to succeed in life but goes about it the wrong way. He finally discovers the only way to be truly prepared is to always have fresh breath, with Clorets. We shot the same story with different actors, refecting the different cultural nuances.
AFRICA
MIDDLE EAST
RESULTS
16.3% volume growth in a category declining 4% in volume. 14.8% increase in NR and +22.7% growth in GP. Share gains in all markets during campaign Egypt 2.5% Value, Lebanon 4.3% Value, South Africa 10% value share gain in Traditional Trade and 0.1% in Modern Trade (campaign was aimed at LSM 5 - 7) Morocco 0.1% share gain.
Facebook likes increased by 43% to 2mill making EEMEA Clorets Facebook Page the biggest Clorets FB page globally. Clorets also won the best "breath freshener brand" in RSA extending the brand proposition further than only gum.
Credits: Creative Team: Taryn Scher, Ross Nieuwenhuizen
Executive Creative Directors: Chris Gotz, Tseliso Rangaka
Client Service: Shannon Breeze, Alexis Leih
