Brewery Branding | Long Live Beerworks | Providence, RI
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    About

    Branding and Environment design for a Providence-based microbrewery.
    Published:
Long Live Beerworks is a microbrewery in Providence, Rhode Island. We're focused on serving the community super fresh, incredibly local beer. Balancing hop-forward East Coast style beers with traditional English-style cask conditioned ale, this brewery is a hub for fermentation creativity. 
 
Our brewery is strategically located in the city, allowing for our community to literally walk to our tasting room and brewery for tastings and growler fills. Being a small space, we wanted to push color and playfulness – and did so by implementing a 15' feature wall, hand painted-signage, and lighthearted branding of the beer. Rather than using traditional branded tap handles, 
the tasting room feature English pump plaques that showcase a rotating selection of beers.
 
Influenced by retro produce packaging, the logotype serves as a badge on all the branded components, including glassware, signage, apparel and more. The brand is allowed to be reinterpreted and evolve as needed – as seen on the secondary treatments.
 
Project scope included custom design and illustration across multiple printed and digital pieces, from conception to fruition. 
 
To learn more about Long Live Beerworks and to follow our progress, visit longlivebeer.com.