The Challenge
Modern is an e-commerce accessory shop concept that takes the middle-man out for custom accessories, and therefore processing fees also out of the equation. This type of store is a dream come true for the simple craftsman who just wants to sell her product. Helping with items from creating a new brand and and walking through a freshly designed e-commerce website ensured everything was in hand to pass off to development.
The Solution
Modern gets a full redesign, which means I was also considering their branding online and offline. I ensured that Modern walked the line of a sleek, elegant store interface with the ability to allow consumers a simple option for check out. The interface is set to focus on storytelling and defining their uniqueness as an accessory business through visuals and a luxurious gold and grey color palette.
