Wearcare is washing capsules for professional home use. It's for women, who want to care their clothes like they care themselves.
Wearcare -- это косметика для профессионального ухода за одеждой в домашних условиях. Wearcare для тех, кто хочет заботиться о своей одежде так же как о себе.
The package. It would be three SKU for color, white and black clothes.
The capsules would be the same color as package.
For begining it would be a promo-package at laundry services.
The print ad at beauty magazines.
Next step is print ad at shopping centers.
The display at sales location.
3d visualisation: Pavel Gubin, 3D: Vasily Startsev