A brief set by JKR, we were asked to find and brand a use for water found in space. Aurora, made from 100% pure star quality space water is used as colour enhancing eye drops to make your vision as bright as a star!
Aurora's aim is to show the world an enlightened spectrum of colour and bring the luminescence of space down to earth. We want our audience to see our planet with new eyes and fresh perspectives and bring clarity to those who can’t see it for themselves by improving vision, memory and even happiness. Our water was found surrounding a quasar, the most luminous, powerful and energetic object in the universe!
Inside the packaging there is a colour blindness test for users to see if they have any form of colour blindness. It also gives recreational users something colourful to see when they first use the product. It would be sold in pharmacies and retail stores as well as on www.auroradrops.com.
I designed a website to primarily sell the product as a way of connecting to more people worldwide. The website includes pages for origin, benefits, social media and purchasing. The social media campaign teams up with Instagram to create a filter that applies the luminescence of Aurora to normal photos, this way people can share their vision with friends.
