Museum Way-finding Smartphone App.
Client: The Peoria Playhouse Children’s Museum
Product: A *UX/UI friendly smartphone app that maps the building, serves as a exhibit guide (including theme-specific symbols), and connects the user to the museum and it’s activities in a way that develops and encourages a long term brand loyalty.
Requirements: For the sake of this assignment we are assuming the museum is in a different building from it’s present one. Our facility is three stories high with featured children centric exhibits, films and interactive exhibits. The floor plans/wayfinding system must be the most visually communicative part of your phone app as it will ultimately help guide foot traffic to the various levels and exhibits of the museum. However, the wider purpose of the app is far more than simply a guide. It should also serve as an interactive guide once the user reaches a specific exhibit or activity. In addition, it also needs to create an ongoing connection with the user far beyond that single visit to the museum. How can you retain this loyalty so that the visitor engages with the museum and it’s exhibitions during their visit but also continues to connect, interact etc. with them long afterwards? There are obvious ways through social media links etc. But consider other ideas too that make the app something so much more than simply an on-site way finding system. What additional content does it require to retain this ‘two-way connection?
