Cirque du Soleil JOYÀ Poster
I worked with Cirque du Soleil on a poster design for their show Joyã, in Riviera Maya, Mexico.
JOYÀ combines culinary and performing arts in an intimate theater setting to engage the audience’s five senses. Drawing on Mexico’s history and heritage, JOYÀ tells the story of an alchemist and his granddaughter embarking on a transformative quest to uncover the secrets of life. The name JOYÀ is rooted in the Spanish “joya” meaning jewel or pearl, and alludes to a person or event of great value. Through the performance, the alchemist’s granddaughter will discover joy and wisdom by sharing an extraordinary experience in an unlikely place.
They needed a poster design that could be printed up to seven feet tall and used on billboards on location. Also, all of the element had to be drawn and colored separately, so the poster could be taken apart and used to create different designs. For example they've used the elements to create a CD case for the soundtrack of the show. This was definitely a challenging project, but it was a great experience and I'm very happy with the final result.
