For the project we had to create an ident, channel bug, lower third, break bumper and menu board for a specific tv channel. I used the tv channel Alibi which is a crime drama channel and rebranded it. Alibi shows a lot of period crime dramas so I designed a channel brand for just those shows, this specific rebrand could be used in terms of having a weeks special of just showing the period crime dramas. In my design I wanted to capture to romanticized mystery and grittiness of the shows based between the late 1800's and 1930's.
Colour board using the colours specific to Alibi's current channel brand and logo.
Illustrationis that were used in my final piece for the channel brand. They're displayed as excerpts from a detectives notebook.
The final video showing the ident, lower third, break bumper, menu board and channel bug.
