Hungarian wine label series
Our aim was to create a very simple, clear visual concept. As the target audience consists of a lot of young people and the brand can be reached at a very affordable price, we wanted the packaging to be remembered easily but clearly emphasize that it is not a premium category label. Our choice was to communicate with basic forms and bright colors, so the young customers can get a fresh and trendy visuality while customers with an older age can sympathize with its simplicity.
All the label names are owned by Artmedia Kft.