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    Our aim was to create a very simple, clear visual concept. As the target audience consists of a lot of young people and the brand can be reached … Read More
    Our aim was to create a very simple, clear visual concept. As the target audience consists of a lot of young people and the brand can be reached at a very affordable price, we wanted the packaging to be remembered easily but clearly emphasize that it is not a premium category label. Our choice was to communicate with basic forms and bright colors, so the young customers can get a fresh and trendy visuality while customers with an older age can sympathize with its simplicity. Read Less
    Published:
Hungarian wine label series 
CONCEPT

Our aim was to create a very simple, clear visual concept. As the target audience consists of a lot of young people and the brand can be reached at a very affordable price, we wanted the packaging to be remembered easily but clearly emphasize that it is not a premium category label. Our choice was to communicate with basic forms and bright colors, so the young customers can get a fresh and trendy visuality while customers with an older age can sympathize with its simplicity.

All the label names are owned by Artmedia Kft.