VANITY FAIR X MAGNUM. THE SWITCH
We all have different sides of personality – sometimes we want to be fun and playful, sometimes we want to be more sophisticated and elegant; none of us are the same person all the time. This is why Magnum created two different ice creams, for different moments: Magnum Pink reflecting your fun, cheeky and exuberant side and Magnum Black reflecting the sophisticated aspects of your personality.
Support Magnum during the launch of the new Magnum Pink&Black engaging Vanity Fair audience.
IDEA
Two ice cream, two colours, two styles. Two sides of the same personality, but which one is to choose?
Here comes the idea of a “movie tips” collection to fully express one’s Pink or Black soul.
We created, together with Vanity Fair, 4 interactive video tips, on different themes – food, fashion, beauty
and lifestyle. The videos had been interactive since users could click on the button P or B at any time to switch from pink to the black mode in the video.
