The Big Ikea Pencil
The world’s most Swedishfurniture store briefed us to advertise their winter sale with unlimited offersbut a limited budget.
So we gave itsicon a twist – or rather an extension. And then we used it toadvertise the sale with a twinkle in the eye and in-store and in manymailboxes.
So we gave itsicon a twist – or rather an extension. And then we used it toadvertise the sale with a twinkle in the eye and in-store and in manymailboxes.
