Ford: Overdubs/DBZ/Sailor M/Telemundo//Metal Gear Solid
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    If you want to speak to millennials you need to not only go where they live but speak the language they appreciate. That was the thought with thi… Read More
    If you want to speak to millennials you need to not only go where they live but speak the language they appreciate. That was the thought with this series of Dragon Ball Z "overdub" videos. Each existing video was rerecorded to slightly change the climax of the story to taut the "amazing" benefits of a Ford vehicle. The result has been a huge. Ford has received a world of positive responses along with some occasional purists screaming complete outrage. Creating a passionate splash in a crowded space with over 2 million shares and counting, we added to the series with Telemundo, Captain Planet and Metal Gear Solid. With views in the millions and and online chatter asking for more, this series has proven a great way to talk Ford in a language this niche appreciates. Read Less
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Video Series/Overdubs
Tasked with moving consideration with millennials via tauting features, we tapped into nostalgia through Sailor Moon, Dragon Ball Z, Power Rangers, Telemundo, Metal Gear Solid, Captain Planet dialogue. And then overdubbed the dialogue with over-the-top Ford copy. The benchmarks were insane and the internet couldn't get enough.
Sailor Moon: Expanding on our overdubs world, we tapped into Sailor Moon in order to target female millennials. At over 7.6 million views, it is one of our most successful videos in the series and placed 8th on the You Tube Ads Leaderboard; a first for Ford. 

gcd: anita salomon
acd: Sarah bills
cw: tori dubray​​​​​​​
The first in our series of videos where existing Dragon Ball Z, Power Rangers, Telemundo, Captain Planet and Sailor Moon dialogue is overdubbed with over-the-top Ford copy.

gcd: anita salomon
cd: tony wolski
acd/cw: trevor naud
ad: alex leonard
cw: tori dubray
Poor Rangers: Expanding on our overdubs world, we created two new videos for the release of the Power Rangers movie. 

gcd: anita salomon
acd: michael niemczyk 
acd: sarah bills
cw: tori dubray 
Power Rangers: Twitter Video:
Metal Gear Solid: Taking the series further, we continued to play in this niche audience.
Telemundo: Playing off the success of the Dragon Ball Z overdubs, we tapped into  over-the-top drama for Valentine's Day.
Captain PlanetNext in the series, we highlighted the the amaziness for the Focus Electric for Earth Day. 
Cover of IGN.