Are you in the market for one of the well-rated eCommerce platform? When it’s time to make a choice between A, B and C, which shopping cart software do you actually choose and use? You likely don’t have the extra hours to put into weeks of research so let us help you take the difficulty out of the selection process… you probably have enough on your hands at the moment. Follow these simple guidelines on eCommerce platform features and you will never go wrong with your selection.
1. Features That Are Made to Win – With all of the technology available to eCommerce platform companies, there’s no reason for them to release software that’s too basic for today’s challenging Internet economy. So a good rule of thumb would be: if there are just too many features to read about and you don’t know what some of them are yet, you’ve likely hit a jackpot.
Of course, you still have to check out the summary of these features. Try to determine if the features offered by the platform are the ones you need, based on what you wish to offer to your customers. Keep in mind, however, that drop shipping, Drift Marketing and many other features are fit for most businesses. You would be the best judge when it comes to matching your business needs with what is actually being offered by the software.
2. Source Code Access – Software is made up of code (or source code). Some eCommerce platforms offer access to the code for a separate fee, while others don’t. In the beginning, you may fare well with using the eCommerce store builder out-of-the-box software that is offered to every other customer. But as time progresses and you scale up your operations, you will eventually need access to the source code. Try to find out if there’s an option to purchase access to the software’s source code so that you, your own programmers or a hired contractor can make modifications when necessary.
3. Ease of Use - Small businesses usually don’t have a full-time team assigned to just one online store. Everyone has to start somewhere and it’s actually quite common for one online store to have just one person as its webmaster, content provider, etc. The big question now is: how easy to use is the system for beginners?
The majority of business owners don’t code or don’t have time to hard code their websites. In this type of situation, the business owner will require the use of a visual website builder. A visual website builder removes the most technical aspects of building a website through a “click and drag” system. A visual website builder is also a must if the personnel handling the online store for the owner are not adept in manually editing Web pages. Easy to use customizations are important and help online stores stay competitive with others in their niche market.
4. Uptime – A 99.9% uptime is guaranteed by most online shopping cart systems. However, you still need to verify this through referrals or by trying out a system for yourself for a limited time. System downtimes can adversely affect your sales and your customers’ experience with buying from your online store.
Online consumers will rarely go back to websites that aren’t functioning properly. Bugs in the code that handles online payments will also give your online store a bad reputation. Check your top eCommerce platforms and make sure they offer a free 14-day online store trial. Reputable options will, without any credit card information required.
If you still have questions about the top features of eCommerce solutions, we’d love to hear them in the comments below!