Norwegian Rain Pop-Up Shop Marketing Strategy
The Norwegian Rain Pop-Up Shop was developed as a way to test the United States marketplace while introduce Norwegian Rain’s functional unisex outwear line to the global masses.
The Pop-Up shop document will encapsulate the ‘What, How, and Why’ of the Norwegian Rain brand. The goal of this marketing strategy was to marry both the customer expectation and experience with the Norwegian Rain brand identity and brand lifestyle.
At the end of the day :
We are able to understand the power of retail branding, the importance of understanding the customer, the knowledge and understanding of the market and its potential, how omni-channel retailing will make an impact on the company strategy and lastly the importance of building an innovative customer experience.
Development Strategy
There are two books that where developed throughout the process of developing the Norwegian Rain Pop-Up Shop. The first book (above) highlights the market research. The second book (below) is a preview kit for the brands shop.
