Working with Stride Rite, I led the conceptualization, UX, and design teams to create an immersive and personalized experience for moms on their main e-commerce site. We created a concept that included an intuitive “auto-personalization” system that dynamically adjusted promotional content based on a mom’s implicit and explicit actions on the site to more effectively target their needs and personality.
We introduced a variety of tools and personalization features, including a “RiteFit” profile creator for each child, an extensive filtering system based on a mom’s style profile, an iPhone app that included a laces puzzle game for kids as well as lacing suggestions to address foot pain problems, an “Ask the Doctor” Q&A area, and a viral Facebook app that allowed moms to explore top-rated nearby “walking trip” suggestions & build their own! A strong focus on community commenting and rating helped users navigate the vast choices of footwear, helping drive sales and build brand loyalty via an emotional connection to other moms.
We introduced a variety of tools and personalization features, including a “RiteFit” profile creator for each child, an extensive filtering system based on a mom’s style profile, an iPhone app that included a laces puzzle game for kids as well as lacing suggestions to address foot pain problems, an “Ask the Doctor” Q&A area, and a viral Facebook app that allowed moms to explore top-rated nearby “walking trip” suggestions & build their own! A strong focus on community commenting and rating helped users navigate the vast choices of footwear, helping drive sales and build brand loyalty via an emotional connection to other moms.
