Sweet Jane
Young Women's Retail Fashion Boutique
Sweet Jane was a young women's retail fashion boutique on Union Street in San Francisco in the early 2000's. I worked with the owner to develop the logo, stationery, shopping bags, signage and various collateral. The store closed many years back, but in 2012, as a personal project, I re-imagined the brand. The only original element that I retained is the logo.
This piece is intended to set the mood and aesthetic. Could be a catalog cover.
Stationery set with chocolate bar business cards!
I wanted to explore how the logo could be applied to products.
Another branded product idea.
Chocolate bar hang tags!
Mock up of store front signage.
Sweet Jane
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Sweet Jane

Brand identity for young women's retail fashion boutique, showing various applications across media.
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244
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Published:

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