This project is a rebranding college assignment.
Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. Their products are mainly clothing and accessories based. Fabindia products have an earthy feel to them.
Their designs are mainly paisley prints and have a warm colour palette for most of their products.
The logo is a representation of their indie kind of wardrobe.
The entire branding has been kept minimal including the colours as well.
The font used here is Cocomatt and the Hindi alphabet 'I' has been hand-drawn.
The font used here is Cocomatt and the Hindi alphabet 'I' has been hand-drawn.
Thank you!
