Café de Rua 
Branding, Packaging & Typography 
Centro Universitário Ritter dos Reis



2015


Café de Rua is a young and contemporary 
coffee brand from Porto Alegre / Brazil with urban positioning linked to street culture 
and its language.

The brand uses the identification of the public with certain neighborhoods of the city to create a connection with the product and an identity based 
on the visual elements (textures) found in the urban environment.










The visual signature is based on a minimalist 
graphic concept, exploring straight lines and intersections that form the junction between 
a coffee cup and a spray can.


The use of lines in the representation of this project was given by the fact 
that it is a simple and functional language as well as the information we receive from plaques and other elements of the urban perimeter.