Café de Rua
Branding, Packaging & Typography
Centro Universitário Ritter dos Reis
Café de Rua is a young and contemporary
coffee brand from Porto Alegre / Brazil with urban positioning linked to street culture
and its language.
The brand uses the identification of the public with certain neighborhoods of the city to create a connection with the product and an identity based
on the visual elements (textures) found in the urban environment.
The visual signature is based on a minimalist
graphic concept, exploring straight lines and intersections that form the junction between
a coffee cup and a spray can.
The use of lines in the representation of this project was given by the fact
that it is a simple and functional language as well as the information we receive from plaques and other elements of the urban perimeter.