Lazur is a collection of sparkling wine with Italian charm. Lazur sparkling wine is made mingling selected wine materials produced in Italy. The brand’s name traces its Italian roots being associated with the Cote d’Azur (the Russian for «Azur» is «Lazurnyi»), relaxation and holidays, the Riviera, coasts and beaches, and the sea of course. The very idea is also used in its packaging where the label resembles a sea navigation compass creating the adventurous and pleasant atmosphere. We examined various elements of Italian heraldry and created the coat of arms showing lions, knight helmets, ribbons, crosses and even a five-pointed star each having its original meaning and background. Additionally to the bottle and outer box we designed an exclusive set which consist of a wine cooler and six irregular-shaped champagne glasses that symbolize ship sails floating through the waves to meet the unknown.