Only finished a few weeks ago, but the brief we was given at University was to redesign a current brand packaging into something that fits the modern life and then create three new flavours or scents. I was given 'Old Spice' to re-design. 

 

The approach I have gone for when re-inventing the brand, was to aim at Hispters within the Y-Generation who are wanting the early 1900's masculine look of the past. 

 

I have re-invented the designs into old school tattoo styles, which gives the whole look a bold/ defined ambience. Overall I have modernised vintage looks to fit in with my particular audience.