Objective: Inspire students and recent graduates to take part in Standard Chartered’s Hackathon. Bring the initiative to life through creative communication using the best mediums to reach the target audience. Generate a buzz and excitement around the event.
The creative communication medium for this idea is in the form of an everyday newspaper. A customised newspaper themed with the hackathon message will bedistributed in all campuses.

Facebook app for event registration.

Exposing the event on the social media sphere.