-Visualization of sound coming from the motor of a Z4 BMW car.
-The visualization is calculated from the frequency of the sound recorded in a .wav file from the motor of the car, taking up to 5 frequencies that control color, shape, movement of the particles.
The "sound" is a well defined, calculated form, taking inspiration from the BMW fined tuned motor. The colors are in synch with the brand image but still playful, still full of joy!
These motor generated sounds become a playful splash of color, involving feelings, imagination and sensations.
The Sound of Joy. Joy is BMW.
-2009
-The visualization is calculated from the frequency of the sound recorded in a .wav file from the motor of the car, taking up to 5 frequencies that control color, shape, movement of the particles.
The "sound" is a well defined, calculated form, taking inspiration from the BMW fined tuned motor. The colors are in synch with the brand image but still playful, still full of joy!
These motor generated sounds become a playful splash of color, involving feelings, imagination and sensations.
The Sound of Joy. Joy is BMW.
-2009
