Dixon Rye
 
Branding / Logo Design / Typography Design / Packaging Design / Signage Design / Print Collateral Design / Web Design / Email Newsletter Design / Graphic Design / Illustration / Pattern Design / Copywriting
 
About the Brand: Dixon Rye is a store for interiors, wares, and design in Atlanta founded by Bradley Odom. The store's collection is curated by the belief that raw and refined work together. Every piece is selected to create an assortment that reflects the customer’s lifestyle and the brand's Southern sensibility – a quiet decency.
 
The right mix is made with intention, so Dixon Rye's emphasis is to "buy better, fewer things."
 
About the Design: This collaboration was a joy. It was an honor to be involved in the process far beyond the visual components (assisting naming, messaging, and strategy of the overall brand concept); I felt I resonated with this brand deeply. The logotype is a custom typeface which uniquely mixes sans- and slab-serif (the slab-serif only appearing on the tops of the letterforms, pushing out to the left). The mix of old and new echoes the raw and refined aesthetic with playfulness while remaining decidedly modern. A rich navy insists a brand that is trustworthy – and is complemented by gold, brass, and silver in various applications. The brand takes inspiration from Southern literaries, especially the figure Atticus in Harper Lee's To Kill A Mockingbird, and this is seen in a vintage, etched feather that becomes a brand icon. The feather is also integrated into a custom floral pattern adorning packing tissue and business cards.
 
 
Client: Dixon Rye (Bradley Odom): dixonrye.com
Art Director, Designer, Illustrator: Russell Shaw
Photographer: Sarah Dorio (all in-store photos used on Dixon Rye's website)
Copywriters: Bradley Odom, Russell Shaw, Anne Seymour
 
Production Partners: 
Mama's Sauce – screen-printed business cards and hangtags, and letterpress stationery
City Paper Company – bags and tissue paper
Andrew Crawford Ironworks / Iron Is King – front, metal logotype signage and side, metal blade signage
Atlas Match – matchboxes
ASAP Signs Marietta – vinyl window signage
Simon's Stamps – rubber stamps
 
Special thanks to Steven Fessey, Brad Friedman, Emily DelMarco, Andrew Crawford, Alicia Jenkins, Randy Thompson, and Kevin Ray.
 
*All portfolio photography (this page) by Russell Shaw.
 
Recognition

2016 Regional Design Awards Winner (Print Magazine). The South.
2016 Silver ADDY Award  (Atlanta Advertising Club). Integrated Brand Identity Campaign.
2016 American Package Design Award (GDUSA, New York)
The letterforms are raised from the navy blade sign, with the knockout left behind serving as a window to white lights that shine bright from behind the lettering at night.
The brand's bags are dyed inside-and-out in the brand's Pantone color on a thick, art board paper – folded over along the tops, featuring the URL on the inside, with grommeted holes to reinforce the white, twill tape handles. The tissue paper features the custom, floral illustration seamless pattern in Dixon Rye's navy.
The matchboxes use gold foil hot stamping on the front and back of the box, which is flood coated in the brand's Pantone color.
The hang tags use a metallic, champagne-tinted silver which is screen-printed onto the front and back of Neenah Classic Crest Solar White 130lb paper stock (the Solar White lets the logo shine through the light colored background). Unique, one-of-a-kind found objects are marked with an "Antique" stamp in the store.
The business cards use French Paper's Nightshift Blue with a metallic gold Pantone screen-printed application of the logo to the front and the custom pattern to the back. The front's information is screen-printed in white ink. The sides are edge-painted with the same metallic gold ink.
Letterpress stationery: Neenah Classic Crest Avon Brilliant White. Envelopes: Classic Crest Antique Gray.
Opening party invitation illustration of storefront by Russell Shaw.
Dixon Rye's "A Quiet Decency" weekly email newsletter full of images from around the web of inspiring design, objects and spaces.
The parallax, long-scrolling website features beautiful photography of Dixon Rye's store and wares shot by Sarah Dorio.