Biola Magazine’s 25th Edition And Redesign
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    Redesign of Biola Magazine's 25th Anniversary.
Biola Magazine’s 25th Edition and Redesign
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Update: March 8, 2012 : The Magazine received the highest honor in Academic Marketing, a Gold Award of Excellence from Case.

In the spring of 2011 our studio went through a pretty big change, for the first time in over 10 years we brought the Biola Magazine’s design in-house. This meant that my team and I would be able to collaborate with our award winning editor and writers at any point in the process of putting an issue together. We’d talked about bringing the magazine in house for a few years, but never had enough staff or time to really do so in confidence.

Then in the spring, we were given the go-ahead to to hire a new designer. This freed up my other two designers and myself to start thinking about taking this huge project on. We knew that the minute we were able to bring the magazine in-house, we’d redesign it. But what complicated matters was that the issue we chose to redesign was also the 25th anniversary issue.

The feature article for the spring issue was the top 25 stories of the past 25 years. We chose to highlight these events through the use of items that would illustrate each story. Not every story made sense to have an image associated with it, and there was a majority that we didn’t even have photography for. Painting the objects white was not only a visually interesting way to convey memory, but it made for a very appealing and eye catching first issue in the new design structure.
Creative/Art Direction, Lead Design: Jess Kemp
Designer, Illustrator, Typographer, Main Layout Designer: Jeffrey Hiendarto
Designer, Coordinator: Lehua Noëlle
Photography: Stephen Hernandez