Christmas Yoda for Upstream
Upstream is a mobile monetization powerhouse. Their MINT technology platform brings together insights from billions of mobile interactions, rich customer data and innovative engagement mechanics to deliver the highest mobile purchase rates in the industry. They work with mobile operators in 40 countries, and have direct marketing and billing access to over a billion consumers.
They asked us to design a christmas card based on the light side of Star Wars, so they can give it to their employees for the holidays. We collaborated with their Marketing department and illustrated a custom Yoda for their needs. He holds a gift designed with their branded colours.
They also celebrated with a Star Wars themed Christmas Party and placed our Yoda and Darth Vader there.
Illustration/Design: Corn Studio
Star Wars map design: Christos Baltatzis
Copywriting & Marketing: Archontissa Klapaki & Jesus Kalergis
Printing: Pixel Brothers