Basic Info

Beko requested us to create a microsite to underline the special features of their dishwashers and the new generation of Beko engineering behind them. The first thing we did was to conduct the UX and UI processes by focusing on these new functionalities such as Aqua Intense, TrayWash and Ultimate Glasscare, as well as higher energy saving and silence rates. We also wanted to emphasize the prominent characteristics of Beko dishwashers that made them differ from their peers of other brands, and their own ancestors as well. We decided to use bright lifestyle images and client testimonials to lay emphasis on these special features and functionalities. After the design processes, we took a step towards front end development in order to achieve an adaptive interface which responds to users’ viewports in parallel with Beko corporate web site. As a result of this process, there came a microsite that successfully reflects the main claims of the brand and the products in question: A fast and flexible diswashing experience to make Beko customers’ lives easier.

Credits

Tags

microsite user experience ux user interface UI interaction One page Adaptive marketing