Stairway to the future
Global Grad Show is an exhibition of the most innovative projects from the world’s leading design schools. Our team, consisting of members from both Helsinki and Abu Dhabi studios, designed the brand identity and spatial concept for this world-first exhibition that was one of the main events of Dubai Design Week 2015. The brand identity was derived from the idea of the exhibition being a steppingstone for the featured students. The spatial concept was designed to give people a glimpse into the future of design; the projects were distributed in corridor-like installations, creating a passage that connected the visitor to the future.