• Add to Collection
  • About


    Personal start up company case study on how the website was designed and evolved into Quazar!
Quazar Web Design - Case Study
Quazar is a small mobile web design studio located in Costa Rica. A small start-up company that rises to help clients launch successful mobile websites around the universe. My own startup back in 2011.

A process that took 6 months, starting from ideas.. empty canvas & many trials to finally make the website truly come to life and reach its max potential.  Hope you enjoy it.
I am a big fan of astronomy & space... I wanted to have something that could relate to space so that i could feel more inspired when i worked on my design. I decided to pick "QUASAR" a brilliant & powerful event that occurs in deep outer space. These quasars are so powerful yet they are formed by a Super Massive Black Hole. I fell in love with the idea and decided to approach this concept and called it "QUAZAR".
The initials ideas came along and with some persistance i managed to have a decent logo i initially thought was great! It represented exactly what a Quazar looked like. I decided to stick with this idea for several months while working on the concept designs which later down the road i felt it needed a total facelift.

I felt it needed some color! Yes many color variations had been done, but i was not very keen on a too colorful concept.. i wanted something related to space yet that it could transmit "FRESHNESS" or "MODERN" design .. so i tried going with some pale / white blues...

I even went back and started playing with a business card idea, which i thought i could do with some banana paper.. but honestly i felt i was getting too carried away from the initial concept! 
After several sketches & some rough ideas.. i designed a simple layout... My focus was to make something that would really let people know we built & design mobile apps. Yet i also felt the use of phones & cellphones was a bit over-used in the market. So i saved some elements and trashed this concept.

After fiddling around and thinking more in a UX perspective, i needed to reorganize the content and overall structure in a way i could display a bit more information about the company and perhaps some blogs & news. I felt quiet happy with this approach, but i went back and realized i did not want to look like a cellphone re-seller.. I needed to have some true personality.. and let people understand my brand.
I had finally come up with a way to avoid the generic phones consuming the real estate of my design, i opted to use a fun galaxy instead... Initially i thought this look awesome! But i realized this was just too "DISNEY".. I began to fear the logo itself was getting lost on the background.. I realized the logo was way to complexed and it was starting to look very unbalanced with the overall space theme. I wanted to simplify the logo and some how make the design a bit more user-friendly but with a much more MODERN look which i believe it was missing.
I needed some personality, some type of character that would represent something that could work well with the branding and help represent the formal & business side of my services without looking too cartoonish! It was very fun task to do!

If you notice, I adjusted the LOGO so it was a bit easier to find on the screen, it needed to really stand out. I managed to make it work but i was still not convinced by the complexity of it.. A new updated set of icons were designed to easily navigate through the site. A "User-Friendly" design was starting to appear just around the corner! And my new space trooper was hired immediately to portray the new "space persona" :) 
Then came the inside page designs, which i found really exciting and thrilling!  But.... again i was starting to get carried away.. Initially this design presented a big conflict with the navigation scheme and again The logo was not working, it was consuming too much space! I needed to clean this up.. I needed a new "LOGO".. something that can easily adapt and simplify the overall theme !

After lots of different options and trials.. I finally designed something i truly loved! SIMPLE .. CLEAN... STRONG...  & FLEXIBLE!!  The new logo was BORN!

A great success with the new design which was later prepared for MOBILE devices!!
Some final adjustment were needed to make typography bolder, better use of content & offcourse keeping our trooper visible somewhere within the page! Was finally ready to begin HTML5 Development!