Glamour. Mobile Web.
Glamour - is not only a glossy magazine, but also multi-platform brand that includes a magazine, website, applications for the iPad and iPhone, social networks. Glamour won the audience's attention through the best models and photographers, easy presentation of information, and the most popular celebs.
Task. Make a "friendly version" of Glamour mobile site, retaining all the functionality of a full site. As a result, receive a complete digital edition for convenient use on handheld devices.
Decision. Developed an adaptive grid with the original aspect ratio of content, which helps avoiding the introduction of new sizes for images, videos, photo galleries, etc. Chosen the optimal font size for reading articles on the screen of mobile devices. Saved publications style and usability. As the result - good visual communication with the end consumer - the reader.
Thanks for watching.