As the name says, #24StupidExcusesIn24Hours was an online marathon which aired the stupidest speeding excuses for 24h. An authentic collection of the most absurd speeding excuses was gathered and then crafted into rhyming verses.
The campaign launched on Christmas Day of 2015 to remind people to drive safely during the holiday season.
This campaign was a part of #CrazyEnoughToChangeTheWorld – a global initiative started by two Creatives who left Advertising for 6 months to develop pro bono awareness campaigns on public causes.
For more info visit: crazyenoughtochangethe.world
