"Welcome to MYMANAYUNK! You are now officially part of the largest district-wide cooperative advertising effort to ever take place in Manayunk. We are embarking on an incredible journey to tell our stories in a way that showcases the true beauty of our district through a cohesive message from the passionate business owners that keep Main Street unique and vibrant. This is an amazing opportunity for you to further connect with your customers, to introduce yourself to new ones, and to tap into new markets simply by being honest, passionate, candid, and real. This is an incredible opportunity to (re)introduce yourself and your business with a stunning visual and engaging story: your story; the story of you, your business, why you chose Manayunk, why you choose Manayunk, and why the viewer should choose you."
MYMANAYUNK is a multimedia district-wide campaign built in tandem with American Express' Small Business Saturday campaign, designed to highlight the small business owners who make Main Street in Manayunk, Philadelphia, vibrant. The campaign included brand/identity, core website with social scraping (#mymanayunk), print advertising (billboards, newspaper, magazine, and posters), 1.5min video vignettes for all participants, social media usage guidelines, and a multi-month highlight schedule including a 30sec broadcast commercial featuring custom soundtrack and VO, all built entirely in-house at SLRCG.