Project: A corporate ID for the choir of the Viannos village, in South Crete.
Brief: A logotype that should involve either a specific history milestone of the village (WWII), nor the work of the famous opera composer named Stathis Mastoras, or even a reference on Cretan tradition and culture.
Tools: Corel Draw, Adobe Photoshop, Branding
Status: Completed project (September 2015)
Description: Viannos is a small village in south Crete, which is historically known for its slaughter from the Germans in 1943. During the mass executions, among hundreds of people, Stathis Mastoras was killed; a famous composer of Greek operetta, starring at the late 20’s and 30’s in musical theater. He was also a teacher, a scientist and a poet.
The choir was set up on November 2013, it has 30 members and is a cultural oasis for the place of Viannos. For its financial support, the secretariat decided to create a basic corporate ID, to strengthen and raise the participation of the region.
On the music stand below: the Ano (Upper) Viannos village, the "1943 Execution" Monument and the composer, Stathis Mastoras.
The Cultural Center of Ano Viannos needed a logotype that should involve either a specific history milestone of the village (refer to: WWII), or the work of the famous opera composer named Stathis Mastoras, or even a traditional reference on Cretan culture. After several designs, the music concept prevailed among the other two ideas.
The final design was based on two main elements: The composer’s hand holding his baton and the chorus music book. The custom made typeface, used for the acronym CVSM (original: ΧΒΣΜ), was combined with the idea of a stringed instrument, in order to give a greater freedom on the logo. The concept of the chorus book was depicted on a straight lined pattern. The three colored books of that “pattern” indicate the three chorus sections: child, youth & adult department.
Comon envelope with stickers
Music book cover (optional)
Serpentine folder with inner watermark
Existing site recolored (optional)
Upcoming event promotion - webpage & poster
The invitation envelope, which includes a folded poster of the upcoming event.
The selected poster, among other alternatives - designs.
Viannos Chorus has been recently included in "Logo Decoded" graphics book, by Sandu Publishing. It has been released with ISBN 9788416504169 and you may find it sold on amazon or other local book shops. The book will reach Europe and America in April.
You can also review it here: https://www.behance.net/gallery/34342133/Logo-Decode-From-Logo-Design-to-Branding