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    Idea for JTI Basta un gesto per cambiare Brief Create an awareness campaign to reduce the abandonment of cigarette butts in the streets of Milan.… Read More
    Idea for JTI Basta un gesto per cambiare Brief Create an awareness campaign to reduce the abandonment of cigarette butts in the streets of Milan. Insight  While I wait, I smoke. When my interest arrive I throw away the cigarette without thinking. Challenge Rethink about the concept of urban sustainability trying to make it clear to citizens that small daily gestures could improve their future but especially that of future generations. Read Less
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