Friendship of rice
In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Wuchang located in northeast China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products. The Mountain peaks use the shape of rice to emphasize the attributes of the product, and its shape shapes the characters, who salute each other with ancient Chinese salute gestures along the river
Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
This is the packaging design of a rice. The picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Designer | You Xiaoning
Photographer | You Xiaoning
Photographer | You Xiaoning
设计师：尤小宁
拍摄：尤小宁
