Lingerie Box Set was designed to go along with the pants designed for Água Fresca Lingerie. These pants were created to be worn on New Year’s Eve, in the belief that the color of your undies worn that night would somehow influence your luck in the coming year. The pants were designed to fit well in different types of body and the double straps on each side ensure perfect fit. Beauty, comfort and colors and made in microfiber feature these undies to guarantee your lingerie drawer is anything but ordinary.
The Package Design was created to bring colors and poetry to these undies - kraft paper 220gr was used for the box and Color Plus paper 90gr for the paper band. By using different types of paper the idea was to give this package a creative and unconventional appearance in contrast with the tradition of New Year’s. The combination of different textures when choosing the packaging substrates brought about an irreverent but interesting look. Decorative prints and vibrant colors were chosen to create the typical freshness of a summer collection. Finesse, richness of details and femininity were brought together to please all and even the most demanding client style.
*Project selected to be part of Images Publishing packaging edition