Pathways Public Health is a strategic consultancy for political advocacy in the health and care sectors. The Berlin based company aligns medical services and products – and all the necessary steps on the way to better treatment – to the patients’ pathway.

 

I was happy to be asked by Bureau for Digital Good to transform Pathway's brand strategy into design. Based on an already existing logotype I developed a strong visual identity which dealt nicely with the fact that a focus on imagery was not favored by the client.