Birger Linke's profile
REAL-LIFE SNAKE GAME
REAL-LIFE SNAKE GAME
The Snake Game, originally an arcade game in the mid 70s, became highly popular when it was introduced on a Nokia phone in 1997. And there it was in the hands of our target audience.

Today, we connect with the now 20 to 30 year olds in their preferred social network: WeChat. Here they can return to their childhood days with a real-life Snake Game, performed by the young and sporty BMW 1 Series – a small premium car capable of sheer driving pleasure.

On the campaign site users can learn more about the car and sign up for a test drive, while the Snake Game of 2015 is shared and played on WeChat for top scores and rewards.

The campaign is supported by on-the-ground activities and dealer events.


The Video
The WeChat Game
The Microsite

Market:
China

Awards:
Creativepool Spotlight
REAL-LIFE SNAKE GAME
23
978
0
Published:
Birger Linke's profile
Birger Linke

REAL-LIFE SNAKE GAME

The Snake Game, originally an arcade game in the mid 70s, became highly popular when it was introduced on a Nokia phone in 1997. And there it was Read More

23
978
0
Published: